Amy Falkner is a professor at Syracuse University's Newhouse school specializing in media planning and media sales, retail advertising and advertising strategy. Falkner is the lead researcher for the 2001 Gay/Lesbian Consumer Online Census and ensuing online polls with GL Census Partners and Zogby International. GL Census Partners includes OpusComm Group, an advertising and public relations agency; GSociety which owns several gay- and lesbian-oriented Web sites; Falkner and former Syracuse University researcher Beth Barnes. Before entering academe, Falkner spent a dozen years in the newspaper industry. She worked as a reporter before moving into the business side of newspapers, first in retail sales and eventually as the head of a special sections department. In 1995, she was named one of Presstime magazine's Top 20 newspaper executives under 40. Falkner holds a bachelor's degree from St. John Fisher College in Rochester, N.Y., and a master's from Syracuse University.